Social media networks have become an indispensable tool for businesses and individuals alike. With over one billion monthly active users, Instagram is a vital platform to connect with people and potential customers.

Instagram Statistics - Snapseed

As we head toward 2023, keeping an eye on the latest Instagram statistics is crucial to stay ahead of the competition. With the increasing popularity of Instagram stories and reels, it is essential to know about user engagement and interaction with these features.

Moreover, understanding the demographics and usage patterns can help businesses craft marketing strategies to attract their target audience. In this article, we will delve into the latest predictions and insights on Instagram statistics for 2023.

Instagram Statistics 2023: In a Nutshell: 

To give you an overall idea about Instagram and before diving into the particulars, we have outlined some of the major statistics mentioned below. But before that, let’s get an insight into the company. 

Set Up On 6 October 2010
HeadquartersMenlo Park, California
Authorities Head of Instagram: Adam MosseriCo-founders: Mike Krieger & Kevin Systrom
Parent CompanyMeta (Facebook)

Now let’s have a glimpse of Instagram. 

  1. If you are wondering who has the highest number of followers and how many, the answer is Cristiano Ronaldo. The footballer has over 466 million followers, representing 33.62% of monthly active users (MAUs). 
  2. Instagram’s workforce comprises 450 individuals. 
  3. An average Instagram user spends half an hour on the medium. 
  4. India has the maximum number of Instagram users, holding to be 230.25 million. Subsequently, the United States (159.75 million), Brazil (119.45 million), Indonesia (99.15 million), and Russia (63 million) have the highest number of Instagrammers in the same order. 
  5. The platform has over 500 million daily active users (DAUs). 

Instagram User Statistics

With over 2 billion MAUs, Instagram has become the 4th most excellent social network globally. Other similar mesmerizing user statistics are stated below:

  • The MAUs of Instagram reached 110 million in 2013 to over 2 billion in 2023.
  • Instagram attained the 1 million user mark in a mere 67 days. 
  • 6.32% of the world’s population, i.e., around 500 million people, uses Instagram daily. 
  • The most downloaded application in the fourth quarter of 2021 was Instagram. 
  • Gen Z’s favorite social media platform is Instagram. If you do not know what Gen Z is, it refers to the kids born between 1997 and 2012, that is, all ages from 16 to 24.

Instagram Business Statistics

Instagram for Businesses has proven greatly useful since several brands have built a presence using the platform.

Instagram Business Statistics
  • 90 percent of Instagram users follow a minimum of one brand.
  • Instagram’s advertisement reach outdid the ad reach of Facebook. The reach of Facebook grew by merely 6.5 percent, but that of Instagram increased by an astonishing 20.5 percent. 
  • 50 percent of Instagrammers have used Instagram to look for new businesses.
  • An average Instagram business account obtains 1.69 percent more audience every month.
  • 57 percent of Instagram users like to see quizzes and polls from brands.

Instagram Content Statistics

If you look at the content statistics, you’ll know what content Instagrammers prefer. 

Instagram Content Statistics
  • The best day for posting on Instagram is Tuesday. More specifically, posting between 11 a.m. and 2 p.m. will likely get the highest reach.
  • 91 percent of active Instagram consumers watch videos weekly. 
  • The maximum engagement rate per impression is achieved by carousel posts. 
  • The average engagement rate per post on Instagram is 0.98 percent. Nonetheless, the rate is much higher for influencers, which is nearly 1.42 percent. 
  • Stories produce one-quarter of Instagram’s advertisement revenues.

Instagram Influencer Statistics

Since Instagram is a platform that allows media sharing, it has become an essential constituent in the world of influencers. Instagram influencers earn money based on the total number of followers. 

Instagram Influencer Statistics
  • Influencers with less than 10,000 followers earn nearly $80 to $90 per post.
  • Influencers with over 1 million followers are paid approximately $1900 for every post. 
  • Nearly 87 percent of Instagram users claim that an influencer inspired them to make a buying decision. 
  • Approx 70 percent of shoppers utilize the platform to look for novel products. 
  • If an influencer has 43k Instagram followers, eight stories, and eight monthly posts, they will likely make $37,442 annually, equivalent to an average UK citizen’s income. 

Features that Led to Fast Instagram Growth

Instagram’s worldwide MAU rate has grown greatly in the past months. Below is a table demonstrating the duration it took Instagram to grow by 100 million users. 

14 September to 15 June9 months
17 April to 17 September6 months
17 December to 18 April4 months
16 June to 16 December6 months
15 September to 16 June9 months
14 December to 15 September9 months
14 March to 14 December9 months

In 2016, Instagram had nearly 550 million MAUs, of which only 18 percent were DAUs. However, over 50 percent of MAUs are engaged with the platform daily. This ever-increasing number of Instagram DAUs results from its exhilarating new features. So, what features are these? Let’s find out!

  • Instagram Reels: The platform’s response to TikTok for creating fun videos and adding filters and audio. 
  • Live Video: Go live to stream videos with the followers. They can also interact with you. Moreover, users can go live together as well.
  • IGTV or Instagram Television: Upload videos more than a minute long.
  • Feed Algorithm: The Instagram algorithm arranges the feed based on which posts will amuse the users.
  • Ephemeral Messages: Private and secured messages that disappear once the receiver sees them.
  • Instagram Stories: Video and photo montages that disappear after 24 hours. 
  • Translation: Bios, captions, and comments can be translated in real-time.

The Bottom Line

Thriving on Instagram requires adapting, which is possible only if you properly understand the platform. We hope this article provides sufficient information regarding Live Instagram statistics to help you get started. 

Besides, now that you know which kinds of content and what time of posting can earn you the highest engagement, we believe you are ready to get started. And in case you are thinking about becoming an Instagram influencer and earning from the platform, it’s never too late!


How do I check my stats on Instagram?

To check your Instagram statistics, click the Insights action button in your profile section. Then, you can click on separate metrics under the Overview section to obtain more detailed information here.

What age group primarily uses Instagram?

Individuals of varied ages use Instagram. Nonetheless, as of April 2023, approximately 31% of Instagrammers worldwide were between 25 and 34 years old. 

What percentage of Instagram users have 1000 followers?

Roughly 30% of Instagram accounts have a follower count between 1000 and 10k, and 0.5% possess more than 10 million followers.  

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Hi, This is Gautham, a full time content writer and editor at who believes in bringing the best out and personalising stories to reach and relate to various audiences and I'm passionate about wild life photography, photo and video editing.

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