Instagram remains one of the most popular social media platforms, with millions of users engaging with each other daily through photos and videos.

The introduction of reels only adds to the already thriving and competitive atmosphere of the app. But when is the best time to post a reel on Instagram?

With so many factors at play, such as time zones and the likelihood of engagement at certain hours, it can be challenging to determine the optimal time to post.

However, strategizing the posting time can significantly increase the Reel’s reach and engagement, resulting in more likes, followers, and brand awareness.

In this article, we’ll look at the best time to post a reel on Instagram for maximum impact.

What is the Best Time to Post Reels on Instagram?

Selecting a particular time for posting an Instagram in 2023 is tricky because it depends on the audience. However, there is a specific time when Instagram users become most active. So let’s briefly understand the tips that can help. 

1. Finding Out Where Your Target Audience is Located?

Understanding where the target audience is becomes essential to determine the best time to post the Reel. 

Instagram is inbuilt with a global user base and has 1 billion users spread worldwide. Understanding the audience location will affect the type of content you will post and will automatically engage your audience with your post. 

You can easily find out where your followers are from through Instagram insights that reveal the cities and countries of your followers. 

After understanding, you can know the maximum time of Instagram user engagement and post your content.

2. Figuring Out When the Audience is Most Awake 

After figuring out the location, detecting when your audience is most awake and using Instagram will optimize your posting. To understand the posting time, it’s essential to understand the time zone of different audiences. 

Social media management tools can help you post videos and reels on time and manually. 

3. Making a List of Different Time Duration 

Monitor your social media post timings, post your reels or videos at different times for different days, and record how many views a particular reel posted and when it has the maximum views. This way, it becomes easier to understand how the Instagram algorithm works.  

For example, post a reel on Monday at 5 pm and record the views it has got or the engagement it has earned. After that, post another video at a different time on Tuesday at other times and compare both the timings. , you will start understanding the best time to get an engagement.

4. Try to Beat Instagram The Algorithm 

To beat the Instagram algorithm, try to create an engaging reel that is too on trending music. The reels should be funny, creative, and inspiring with the best-trending filters. 

Always try to use music from Instagram’s original audio and try to create experimental and real-life critics’ videos. These are some things that can easily beat the Instagram algorithm.

5. Scheduling Your reels in advance 

There are no maths in this, but when you understand the best time to post, you must schedule your reel content prior, which will help you save time and be prepared for future posts. 

Scheduling your post at the correct times can make a big difference in getting great engagement. However, there are many scheduling tools available that can help you schedule your content. 

The reel algorithm has a compounding effect which means the more engagement your last Reel received, the better engagement your new videos will receive as you understand Instagram now. 

6. Keep Posting Regularly

To keep getting engagement, it’s important to keep posting regularly. Producing content regularly is undoubtedly a better way of getting higher post engagement. 

Instagram does not have any fixed method of reels. It’s just that Instagram reels are informal, so that you can share your simple life stories or updates. 

7. Usage of Proper Hashtag 

Finding and posting relevant Instagram hashtags is as crucial as posting good content. After utilizing the right posting time, add relevant and trending hashtags to your Reel to get higher engagement.

Adding hashtags makes it easier for the audience to find the type of content they are interested in and ensures that your hashtag does justice to your Reel. 

8. Collaborate with other Instagram Influencers 

To reach a significant audience engagement, you should collaborate with other Instagram we’ll know users. Teaming up with someone with whom you can generate good content with engaging content can help generate more leads and followers. 

Why is it Important to Post Instagram Reels at the Best Time?

Posting Instagram Reels at the best time is incredibly important if you want your content to reach as many people as possible.

Instagram’s algorithm prioritizes content getting more engagement, so posting when your target audience is most active increases the likelihood that your Reel will get more views, likes, comments, and shares. 

Additionally, posting during peak hours means your Reel will be at the top of your followers’ feeds when they log in, increasing its visibility.

Knowing the best time to post depends on your audience demographics, including where they live and their typical daily routines.

It’s important to experiment with different posting times and track the engagement of each Reel to discover what works best. By taking the time to research and post at the optimal time, you can grow your following and expand your reach on Instagram.

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Summing Up: Best Time to Post a Reel on Instagram in 2023?

Instagram is the best way to get a great reach on social media; as compared to posts, reels have more chances of getting viral. 

Try to look inside your follower’s history to understand when your audiences use Instagram the most, and make sure that you know and focus on the best time to post for better engagement. 

So, practice some of these tips to boost your engagement and reach a wider audience! 

This article helped you answer all your queries. So, over to you. What are your thoughts on Instagram reels? Let us know in the comments section below. 

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Hi, This is Gautham, a full time content writer and editor at who believes in bringing the best out and personalising stories to reach and relate to various audiences and I'm passionate about wild life photography, photo and video editing.

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