Over the past few years, social media has emerged as the biggest platform for marketing. Every day we see social media campaigns trying to engage with more and more people to create new customers. 

But handling multiple social media accounts separately might take much time, and this is where a Social Media Management tool can save your leg.

With such tools, you can handle your social media activities from a single dashboard. Specifically designed for marketing purposes, management tools can streamline your workflow and target the right audience for your content.

Whether you want to start a business or advertise a certain product as a seller, you need people to know it. The easiest way to bring attention to your idea is to advertise it on multiple social media platforms. A Social Media Management Tool does it best for you.

Let’s go further and look at some of the top social media management tools available on the market these days and try to analyze how each might be helpful to you. 

Social Media Management Tools: What You Must Know

Social Media Management tools can be marketing tools for social media. As a business owner or an independent seller, you need a tool to handle all your social media accounts and convey your idea to the audience across different platforms.

The tool allows you to monitor all your social media activity from a single place, usually called a dashboard. It’s a unified collection of all the social media accounts where you can see multiple profiles and engage in different activities.

From the dashboard, you can keep an eye on all the communication processes and respond to them without needing to log in to your social media accounts separately. The tool also assists you with content ideas and then publishing on different accounts altogether. 

The tool also allows you to schedule the posts, suggesting a suitable time to publish to reach a large audience. Some premium social media tools may also perform social listing for you and help you analyze market trends and the most popular topics. This allows you to plan better marketing strategies to reach out to more and more people.  

Best Social Media Management Tools 2023

The question now is, which tool is the best for you? A tool that you can make the best out of without hurting your pocket. Since over 20 popular management tools are on the market, each claiming to be the best, picking up the best one for your business might be hectic.

I have thoroughly analyzed over 20 management tools and picked the best ones for you. Each tool in this article is a bang for the buck, offering great features perfect for a certain business model. So let’s study each of them, and hopefully, we’ll be able to figure out which is the best for you. 

1. Hootsuite: The All-Rounder 

Hootsuite, probably the oldest from the lot, was founded in 2008 when there was no scope for social media tools. According to a report, more than 15 million people use its services to manage their social media affairs, along with 800 out of 1000 top Fortune companies.

Description & Features

The tool allows you to manage all your social media accounts from a single place. The tool supports all major platforms, including Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest, and Tumblr. It helps you create content for your various social media accounts and allows you to schedule them.

Let’s have a look at some of the prime features of Hootsuite.

• Allows you to measure your social media ROI
  
• Analyze internet trends and market forecasts.
  
• Bring all your social media interactions to one place where you can monitor them and respond to them all at once or separately.
  
• Bulk social media posting on more than 35 accounts.
  
• Monitor internet trends, keywords, and market analysis.

Who needs it?

Hootsuite is designed for every class of individual customers and businesses. Whether you are a start-up business that is looking to promote your product or an established firm up for market campaigns, the tool has everything you need to manage all your necessary social media activities.

Hootsie has a smartphone application and a Chrome browser extension for additional support.

Pricing Information:

The base plan starts at $29, giving you single-user access and managing up to 10 social media accounts. However, you can go for higher plans at $129 and $599 to enjoy all the features and manage up to 35 social media profiles. 

2. Buffer: The beginners’ Special 

Buffer is an affordable and streamlined management tool designed to help small businesses and beginners mostly and help them make the best out of social media engagements and results. Buffer is best suitable for newbies due to its clean and user-friendly interface. It allows you to manage your social accounts on Facebook, Instagram, YouTube, Twitter, and Pinterest..

Description & Features

Buffer has a suite of services for publishing, analytics, team collaboration, and audience engagement. These services are responsible for publishing the content across all your social media accounts and then analyzing it. You also can schedule the material you want to post on different social channels.

Here are some key highlights of the Buffer management tool:

• Specific tools designed for social media campaigns.
  
• It helps you curate the content based on the trends and schedule it to post at your chosen time.
  
• Chrome extension support helps you manage all your social activities right from your browser anytime.
  
• Excellent customer care service.
  
• The latest update includes a calendar that allows you to see your social media posts’ weekly or monthly views.

Who needs it?

If you are a beginner in social media marketing, the tool will help you manage your social media profiles from a single hub. Buffer has a storing analytics capability, meaning you can make the best of your social media interactions and plan the strategy based on the analysis. If you are looking for a tool to manage the big three accounts, Facebook, Instagram, and Twitter, from one station, Buffer is the right place for you.

Pricing Information:

Buffer targets small businesses and beginners, and their plans reflect this idea. There is a lifetime free plan where you can use basic publishing features and a landing page builder. The premium plan is $5 per month, suitable for individual users. There are other plans, starting at $10 and $100 monthly for multiple users and slightly bigger marketing agencies. 

3. Sprout Social: Best for Small Businesses

Sprout was founded in 2010, making it one of the oldest management tools for social media accounts. In many ways, Sprout is similar to Hootsuite, which syncs all your social media accounts to a single platform. The platform might be tricky to get hold of, but with some learning, you can utilize all its features.

Description & Features

There is a universal dashboard where you can combine all your accounts and monitor your social media engagements in real time. The tool uses Google Analytics for analyzing market trends and reporting. Sprout provides the most accurate trend predictions and market insights for your market campaigning. Sprout allows you to manage Facebook, Instagram, YouTube, LinkedIn, Twitter, and Pinterest. Let’s check out what Sprout social has in the vault for you:

• Allows you to plan your posts and publish them optimally to gain maximum exposure.
  
• Chrome and Firefox extensions support scheduling posts directly from your browser.
  
• Allows you to optimize your product/brand keywords to engage more and more audiences.
  
• Provides you with a Customer Relationship Management feature, allowing you to have complete customer profiles to know and serve them in the best possible way.

Who needs it?

Sprout is perfect for SMEs and medium-sized agencies. Its analytics reports are so accurate that many marketing agencies rely on Sprout for their social media market study and strategy planning. If you own a marketing agency or plan a product campaign with your team, you can trust Sprout for your social media management.

Pricing Information:

There are three tariff plans, Standard, Professional, and Advanced. Standard costs $89 monthly, allowing you to manage 5 social media accounts. You can buy Professional or Advanced at $149 and $249 per month to get access to more tools and manage up to 10 social media accounts simultaneously. 

4. CoSchedule: Designed For the Bloggers

Most management tools focus on creating and scheduling content across your social media accounts. But CoSchedule is a unique management tool that offers much more than traditional social media. It’s a suite of tools to manage all your social media marketing activities and blogs.

Description & Features

It features a calendar tool where you can organize all your social media posts, content to publish, upcoming tasks, and events. CoSchedule allows you to manage Facebook, Twitter, Pinterest, and WordPress accounts. The marketing suite consists of the following features:

• Content Organization
• Work Organization
• Calendar Organization
• Asset Organization
  

Here are some key features of Coschedule management tools that might come in handy:

• Allows you to manage the Google Docs and your WordPress account with the help of drag-and-drop tools.
• You can link all your projects and upcoming events to your calendar to keep you updated.
• A marketing tool that allows you to collaborate with teams and plan and schedule your next social media posts.
• Coschedule also offers an Actionable marketing Institute with more than 20 courses on social media marketing strategies.

Who needs it?

Coschedule is a great tool for businesses of all sizes but primarily focuses on companies that run websites or blogs. The marketing calendar will drastically reduce your workload if you are an independent seller, small business owner, or blogger. 

Pricing Information:

CoSchedule offers a range of monthly and annual plans depending on your requirement. The basic plan starts at $39/month, where you get access to a marketing calendar and basic features such as social media publishing, task management, etc.

You can also get custom build plans according to your business requirements to get hold of all marketing calendar features, account management, scheduling social media posts, and much more. All the plans come with a 14-day free trial to give you an idea before you invest in a longer-term plan. 

5. Sendible: The One for Agencies

Sendible is a great social media tool mailed and aimed at marketing agencies that handle many clients. The tools provide marketing companies various services and strategies to help their clients efficiently. You also get application support to manage your accounts through your smartphone. The app is available on both Android and iOS platforms.

Description & Features

Sendible provides everything a traditional management tool does and some additional features. There is a central dashboard to monitor all your social media activities. Still, Sendible allows you to customize the dashboard based on your branding to attract more new clients for your marketing firm.

With Sendible, you can manage your profiles on the most popular social media platforms like Facebook, Instagram, Google My Business, LinkedIn, Twitter, Pinterest, and Tumbler.

Let’s have a quick look at some of the key functions of Sendible:

• It lets you interact with users and monitor your competitors from a centralized dashboard.
• Curate and schedule posts for your social media accounts and analyze your overall marketing activities.
• Allows users to download the product reports in formats such as .xsl, .csv, or .pdf files.
• Collects and analyzes data from your social media competitors to help keep an eye on the competition and advances in the social environment.
• Google chrome extension lets you publish or schedule the material you find while surfing the internet without opening our social media tool.

Who needs it?

As mentioned above, the tool is unsuitable for individual users as its services are more helpful for agencies handling multiple clients. The tool also comes in handy for Influence marketing and startups promoting their brands through social media. The analytics is strong and does a good job with online trend prediction so you can better understand social media marketing.

Pricing Information:

Sendible offers 4 plans for its users, Creator, Traction, Scale, and Expansion, costing $29, $89, $199, and $399, respectively. The creator plans grant you single-user access and lets you manage 6 social media profiles. 

Scale is the most popular economic plan if you are looking for a long-term investment. The plan has 7 users’ support and allows you to monitor 49 social media profiles. In addition, you get an additional $20 discount if you purchase the yearly plan. 

Why do you need a social media management tool?

In today’s digital age, social media has become integral to every business’s marketing strategy. It allows businesses to connect with customers, build brand awareness, and foster relationships.

However, managing multiple social media platforms can be time-consuming and overwhelming. This is where a social media management tool comes in.

It offers various features like scheduling posts, monitoring engagement, tracking analytics, and managing multiple accounts from a single dashboard, making handling social media marketing easier and more efficient.

These tools also provide insights into audience behavior, which can help businesses optimize their social media approach. A social media management tool is essential for businesses as it saves time, increases productivity, and drives better results.

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Final Words:

There you go. This article clears your doubts regarding social media management tools. In a world where social media is the fastest way to spread awareness, news, and information, It’s necessary to have your brand promoted across the platform.

Now there are certain parameters you need to remember before investing in a social media tool; your budget and requirements. Although Nearly all social media tools offer similar services, the main difference is the number of accounts you can monitor with each.

Some unique tools, such as CoSchedule, have a great calendar feature to schedule your meetings, posts, and more. You need to evaluate your business model and budget before investing in any tool. You can also take free trials to better understand the tool before buying it.

• If you are looking for an around management tool, Hootsuite is the best. It features a simple design and user-friendly interface so that you can operate it without proper training. You can easily manage all your favorite social media accounts from a centralized dashboard.
  
• If you own a marketing company providing social media support for several clients, Sendible is a perfect choice. The premium plan allows you to manage up to 50 social media profiles and provide you with online trend reports and market analytics.