Instagram influencers are regular Instagram users that can influence others. They could be celebrities or regular people who use content to build their following. 

Becoming an Instagram influencer takes a lot of effort and time, especially if you are going from scratch. However, there are multiple ways to become one. 

Every field of life has an influencer who has built a following on Instagram. People come to trust their choices and recommendations. Influencers can play a unique role in how people buy and use products. 

Instagram influencers enjoy celebrity status and their influence can become access cards for huge events. But how do influencers make money? 

How Instagram Influencers Make Money

Today, influencers don’t need millions of followers to make money. That said, Instagram does not have a structured financial system for influencers and content developers to make money. 

Instagram Influencers can earn money when they sell items directly to consumers as well as by using the platform’s monetization features. Instagram influencers also earn money by making sponsored posts. 

The amount of money they make will depend on their followers, reach, engagement, and how much the brand is willing to pay. 

Types of Influencers

There are different classifications of influencers. Some are classified according to the number of followers they have. Some others are also classified according to the industry they have chosen. 

Below, we have used the industry classification to identify 2 of the best and most popular influencers in the various industries. 

1. Fashion and Style Influencers

Here is a list of fashion and style influencers. Let’s have a look.

Chiara Ferragni (26.8 million followers)

Chiara Ferragni

Chiara Ferragni is an Italian blogger, entrepreneur, fashion designer, and model. Her site, The Blonde Salad, has featured collaborations with fashion and cosmetics firms. Ferragni was named first on Forbes’ “Top Fashion Influencers” list in September 2017.

Ferragni is noted for having begun her career as a fashion blogger with an award-winning site. She, like many other mega-influencers, has her own fashion brand, which includes shoes and clothing. Ferragni recently uploaded ultrasound photographs to her Instagram account, where she talks about her family. In other words, she exemplifies how a woman may be gorgeous while also being a working mother.

Mariano di Vaio (6.6 million followers)

Mariano di Vaio

Mariano Di Vaio is a blogger, fashion designer, and actor from Italy. Hugo Boss, Dolce & Gabbana, and Calvin Klein have all used him as a brand spokesman. My Dream Job is his first published book. MDV Jewels are his jewelry line, MDV Shoes is his shoe collection, and MDV Eyewear is his eyewear collection. 

Di Vaio is an Italian actress and model who has served as a brand ambassador for a number of major fashion labels. He’s also a family man, flaunting his wife and children on social media. Adding inspiring captions to his posts is another part of his expertise, making the account an upbeat one.

2. Travel Influencers 

Here we have listed top travel influencers. Let’s have a look.

Jack Morris (@doyoutravel) Followers – 2.5M

Jack Morris

Jack started traveling when he was 21. Using the money he got from his carpet job in Manchester, he started backpacking. Then he started to earn some more money when he would snap, repost and tag people and places. This helped him create more travel plans with bigger budgets. 

He finally got a big offer of $35,000 that catapulted his travels and his followership. By that time, he had already garnered around 1 million followers. Places he has visited include Indonesia, Dubai, Egypt, Hong Kong, Switzerland, and Greece among others. With his large fortune, he has built a magnificent home base in Bali. It also has a pool. 

The house has been designed for indoor photography. 

Lauren Bullen (@gypsea_lust) Followers – 2M

Lauren Bullen

Lauren is a dental assistant from Australia. Having developed a passion for traveling, she would save a portion of her salary to visit new places. When she saw that her twin sister’s account grew, she started a travel account for herself. 

By the time she became popular, local brands began to offer her travel deals and promotion through her account. Places she has visited include UAE, India, Turkey, Thailand, Seoul, and Fiji.

3. Photography Influencers 

Here is a list of the best photography influencers. Let’s have a look.

Murad Osman Followers – 3.6M

Murad Osman

Murad Yusupovich Osmanov, sometimes known as Murad Osmann. He is a Moscow-based Russian photographer. 

He created a series with his wife in 2012 called “Follow Me To” and it went viral. Since then the couple has also been known as one of the best travel influencers.

Joel Thorpe Followers – 30.1k

Joel Thorpe

Based in Brighton, Joel does adventure-lifestyle film and photography. Joel has a passion for travel and escapism that is thoroughly reflected in his work.  There are vibrant sunrise and sunset hues of red, pink, and blue that are signatures of his works. 

He believes that soft dream-like lighting provided by sunrise and sunset helps create an atmosphere of serenity. Joel’s goal is to create a sense of wonder and inspiration so that people can go out more to experience the beauty the world has to offer. 

4. Beauty Influencers 

Here is the list of top beauty influencers. Let’s dive into it.

Huda Kattan (50.2 million followers)

Huda Kattan

Huda Kattan is an American makeup artist of Iraqi origin. She is an entrepreneur and the owner of the Huda Beauty cosmetics line. Huda started out as more than just an Instagrammer. Rather, she works as a cosmetics artist and blogger, establishing herself as an authority on the subject. 

She’s also noted for her unique beauty, which she owes to her Iraqi ancestors. She launched a beauty blog after college, which grew into an Instagram account and a makeup brand. She has also worked for Revlon as a celebrity makeup artist and stylist.

Nikkie de Jager (Followers: 15.7M)

Nikkie de Jager

Nikkie de Jager, also known as Nikkie Tutorials on YouTube, is a Dutch makeup artist and beauty YouTuber. Her YouTube video “The Power of Makeup” went viral in 2015, and it spawned a slew of copycat videos of people showing off their faces with and without makeup.

De Jager was named a UN goodwill ambassador in 2020. Her Instagram account has videos and photos of her experimenting with various looks, as well as makeup tips and shout-outs to celebrities with whom she has worked. She is also the first transgender person to host the Eurovision Song Contest.

5. Fitness Influencers 

Here is the list of top Fitness Influencers. Let’s have a look.

Simeon Panda (8.0 million followers)

Simeon Panda

Simeon Panda is a professional bodybuilder, fitness artist, and entrepreneur from the United Kingdom. He is, in his own words, one of the world’s most influential fitness professionals. He competes in bodybuilding contests all around the world. He won the European Championships in 2013 and became Musclemania Pro.

Simeon is a well-known fitness expert and bodybuilder from throughout the world. He enjoys posting photos of himself working out and flexing his muscles. Simeon has won several bodybuilding competitions. He also works with fitness supplement manufacturers. He also owns a fitness gear company.

Kayla Itsines (14.2 million followers)

Kayla Itsines

Kayla Itsines is a Greek-born Australian personal trainer, author, and entrepreneur. She’s the author of the Bikini Body Guides fitness ebook series and the Sweat with Kayla meal-planning and training app. Sweat with Kayla was the most profitable exercise app of 2016.

Kayla is an Australian personal trainer and creator of a training program that requires no equipment. She also runs a fitness program for pregnant women. Kayla discusses diet and living a healthy lifestyle in addition to working out recommendations. 

Finally, she emphasizes the significance of self-care and having a support system. Many people find it inspiring to be a woman in a male-dominated field.

How to be an Influencer 

While it takes a while to become an influencer, here are simple steps you can follow to become one: 

Determine your niche and the content pillars that will support it. Master the art of creating short-form video content. Be consistent. Create captions that are meaningful. Focus on creating a sense of community. 

Find out everything you can about your target market. Make your bio and profile more appealing. Create a network and perfect your brand pitch.

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Conclusion

There’s no denying that becoming an influencer, especially in popular sectors, can be quite difficult. Marketers and influencers alike, fortunately, can learn from the great names. In fact, a thorough examination can indicate why they are so successful. 

Marketers can use this data to determine which lesser-known influencers are likely to have a significant impact. Influencers, like everyone else, can improve their skills. Instagram’s huge influencers serve as wonderful role models in the marketing sector in this Age of Influence for both sides.

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