Instagram has always been a no-link-sharing platform for people with less than 10,000 followers, but not anymore! Thanks to Instagram. The swipe-up option for sharing links on Instagram stories disappeared on August 30th, 2021.

How To Add A Link To An Instagram Story - Snapseed

The updated version of Instagram allows anyone and everyone to share links on Instagram stories through Instagram link stickers, regardless of the followers count.

But do you know how to use the new Instagram link stickers? If you don’t, the article below will provide you with an easy step-by-step guide to adding links on Instagram stories with the recently launched Instagram link sticker. It will also give you a detailed guide to customizing your link sticker to make it more appealing.

So without any further ado, let’s dive into the article.

Step-By-Step Guide to Adding Links to Instagram Stories

Adding a link to an Instagram story is easy, but remember, Instagram restricts adding more than one link in a single-story, so to add multiple links, you have to use numerous stories.

Have a look at the step-by-step guide to adding a link to an Instagram story.

Step 1: Open your Instagram account, and click on the plus(+) option.

Step 2: Click on “Story” under the camera screen and add your desired story using media.

Click on story

Step 3: Go to the stickers tray and slide to find the link sticker, or search it on the search bar of your stickers tray.

Step 4: Click on the link sticker, and an “Add Link” slide will appear on your screen. Use Ctrl+C to copy and Ctrl+V to paste your desired link in the URL bar.

Step 5: Now, click on “Done,” The link will appear in your story. Tap the link to change its color and text.

Click Done

How to Customize Instagram Story Links?

The human brain tends to ignore things not appealing to the eyes. Most people will run through your stories if you don’t customize your link with a clear CTA.

Customizing links might be a bit confusing, so look over the step-by-step guide to customizing Instagram story links.

Step 1: Follow the above steps and create an Instagram story as usual.

Step 2: Use any designing app to create an eye-catchy sticker, don’t forget to put a clear and appealing call to action (for example, “open now,” “shop now,” “read more”). Be creative and make the sticker as personalized as possible by adding your brand colors to the sticker.

Step 3: Give a transparent background to your design.

Step 4: Next, return to your Instagram story draft, and select your custom sticker from your gallery or files. (Transfer your custom sticker to your phone in the form of a PNG file)

Step 5: Drag and cover your custom sticker over your link sticker.

That’s it! Now every time people click on your custom sticker, they see a “Visit link” icon, and they reach your website without even realizing they pressed a link.

Other Ways of Sharing Links on Instagram

Before the Instagram link stickers launched, there were three popular methods through which people shared links on the platform. 

  1. Instagram Bio

The Instagram Bio has always been the safest place to put a link on Instagram, yet it restricts you from putting only a single link in the bio section. However, you can customize your bio link into an Instagram link tree.

Instagram Bio

You can add all your links in a single link tree and mention a clear CTA in your Instagram posts that guide your audience to the bio section. Go to the edit profile option, add your Instagram link tree URL in the website bar, and click on “Done.”

Every time someone reaches your bio link, they would be guided to a hub of links or landing page. This option is best if you have an Instagram business where you can organize several links in a single one.

  1. Personalized DMs

Add the “DM me” sticker on your Instagram story every time you share something that might interest your audience. Personalized DMs will not only build a healthy relationship between you and your audience, but they will also help you share links to relevant people.

However, it is a very time-consuming process to share links with each of your audience. You might find a rush in your DMs of people asking you for a link. Adding a link directly to the story is much better.

  1. Instagram Polls

Creating an Instagram Poll is the most customized way of approaching your audience by directly asking how many people would want a link. Depending on the response, you can share the link personally to the people via Instagram direct messages.

Instagram Poll

You can select the poll sticker icon from the Instagram sticker tray and filter to see people who said yes to the link and send them the link through DM. 

Creating an Instagram Poll is a better option than waiting for DMs, as many people might not send a DM, considering it too much to do a thing, but people would click on a poll as it is an easy deed to do.

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Summing up!

To sum it up, go to the Instagram stickers, find the link sticker, copy-paste the desired link, press “Done,” and drag the sticker to your Instagram story. Use your favorite design app to make a customized sticker and cover the Instagram story link. It’s that simple!

Update your Instagram if you are not one of those blessed souls who can access the Instagram link stickers. 

Now that you know how to add a link to an Instagram story, so go and use these steps to drive more traffic to your website or video by sharing its link with your Instagram followers through your Instagram story.

We hope this article helped you understand how to add links to your Instagram stories. Let us know your views about the new Instagram link sticker in the comments below.

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Hi, This is Gautham, a full time content writer and editor at who believes in bringing the best out and personalising stories to reach and relate to various audiences and I'm passionate about wild life photography, photo and video editing.

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